I just made an appointment to get my hair cut because it needs some style…badly! My blog was in a similar situation. It looked OK, but it just wasn’t working for me anymore!
I’ve been reading/studying Michael Hyatt’s Platform: Get Noticed in a Noisy World since Christmas. I realized that while my site was visually appealing and well-organized, to my standards, it didn’t give a good representation of my purpose. At the time, I didn’t know my blog’s purpose.
In order to find the purpose, I had to identify 3 things:
- What am I passionate about?
- Who is in my audience?
- What do they need?
While it was easy to identify what I am passionate about, it was difficult to summarize in one sentence. I love music, teaching choir, writing, songwriting, people, technology…the list could go on! After sitting with these I realized they all have a common factor: they all contribute to my life as a creative.
I love being a creative…it’s the reason I wake up every morning! I’m lucky to pursue a career teaching in an arts field. And better yet, I love sharing my passion for creating and teaching music with others, whether it be others like me or people who pursue different passions.
My mission then became clear: Embrace the life and leadership of a creative.
There is a unspoken brand of leadership that happens in the arts that we fail to regularly acknowledge. Arts teachers lead programs of sometimes between 100-200 students, maybe more. While we aim to instill a love for our own craft in our students, we aim to teach them far beyond the score of the arts. We aim to empower them to be the best they can be through the arts. We want our students to be valuable contributions to society. We want them to be leaders someday, too.
While my audience is not restricted to certain groups or professions, I aim to speak to other creative souls, arts teachers, and even students desiring to pursue a creative career, or even ones who just love the arts.
What kinds of posts can you expect?
Similar to what I’ve been writing about now, but (hopefully) more frequent. I’ve got a few posts coming up over the next couple weeks that fit more in line with my blog’s new purpose, but they aren’t topics new to the site at all.
You know what else is cool about this? It was one of my Goals for 2013. My first check mark off the list!
Here’s to new beginnings!
Liking the new layout? Is there anything that I should include that I have overlooked? Please feel free to leave a comment, and don’t forget to subscribe to my blog for updates!