Lindsay Brazell

Music Educator and Creative Professional

This Post Already Has A Million Likes Because I’m Awesome

Just kidding. This post was just published, and will probably never reach a million likes. And I’m really not that awesome. But I just have to tell you this story.

I recently received an email from a stranger/spammer about my Instagram account. According to them, I was not making the most of my Instagram experience.

They shared with me some statistics that could very well be accurate, and showed me that my user engagement is not would it could be. Again, this could be true.

Here’s the best part.

The solution provided to me was to take advantage of their Automatic Like Service.

AUTOMATIC LIKES?!

Is there anything further from the real world than automatic likes? And is there anything more dishonest/embarrassing than making people think that tons of users have already liked your Instagram photo milliseconds after you posted it?!

Before I totally freak out, I do see the marketing side of this. Yes, when people see more likes they are more inclined to check out your page/website, and the higher you are on the popular posts page, the more exposure you have. I totally get it, and see the advantages.

BUT FAKE LIKES?!

That is like a fake product testimonial.

“I really loved your book that I never read!”

“Your music is so good and I haven’t even heard it!”

“Your German language instruction video is trés bien!” 

Guys. This cannot be what we teach students. Further, it cannot be what we place OUR value in! 

Our job as educators is to put value into our programs and into our students by giving them the knowledge and tools they need to succeed. Getting students to like us isn’t the goal of teaching (though, it is a nice perk when kids don’t totally hate you). We don’t need students to like our lessons or the repertoire we give them. We don’t need administrators to like our concerts.

We don’t need “likes.” We need FOLLOWERS. Isn’t that what leadership is all about?

We want our students, colleagues, administrators and community to buy into what we do. We want them to feel like what we do is important and necessary.

Students will like us if they see that we care about them and have their best interest in mind.

Students will like our lessons if they see that it’s important in their education.

Students may or may not like our repertoire, but they know the audience will appreciate a quality performance.

Administrators may not like coming to the concerts, but they do because they believe in our program and the impact we make on our school and community.

And we certainly don’t need automatic followers either. We follow people that are going to make an impact on our lives. I follow people that I can learn from. I follow people that make me laugh. I don’t follow people because they have a billion followers and I want to be in on that number. That doesn’t help me at all. Nobody likes being a number.

This is a great lesson for your students, too! They are growing up in a world saturated with social media. In fact, they probably don’t know a world without it! The internet has become a medium for people to gain “instant fame,” and to some, that’s an attractive life. Teach your students that if they want “fame” that they should aim for followers, not likes. They should hone their skills and use their knowledge to influence others. We are all in this world with certain gifts. Show them that theirs are special, and if used correctly, can help, inspire, or even change people!

How are you living your day to day? Are you looking for likes? Or, are you accumulating followers?  Leave a comment below, or continue the conversation on Twitter and/or Facebook!

Photo Credit: https://www.flickr.com/photos/findyoursearch/

About Lindsay

I’m Lindsay, a choral music educator by day, a singer-songwriter by evening, and a writer when time allows. You can find my latest album, The Room I Found – Lindsay Morelli on iTunes.

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